VU Hub

Be the ultimate Barbie girl in a Barbie world or take Pusheen on your next adventure with our brand new furry backpacks and makeup bags!

From the practical to cute, our top picks go beyond the usual chocolate and flowers. So whether they love Barbie, Pusheen, or just love being cosy, we've got you covered this Valentine's Day!

Your last minute Christmas shopping just got a whole lot easier. From clothing and apparel to all things cosy, here are our gifts for him, her and of course the kids!

From Barbie Caps to SpongeBob SquarePants and PAW Patrol reversible bucket hats, embrace the sun in style this summer and discover our sun hat collection!

Hi Barbie, want to see our new collection? Featuring new styles including daywear, swimwear and our exclusive print on demand tees. We can't wait to head to Barbie Land in our new looks!

From travelling in style with our character suitcases or diving in the deep end with our swimwear collection, nothing beats a treasure trove of new summer goodies to get you set for your next adventure!

It’s time to take flight and hop on board with our new suitcase collection - perfect for any adventure!

Happy Barbie Day! In celebration of the true icon that is Barbie, we are excited to share our exclusive collection of Barbie products with you all!